Public Relations
Within the field sports and rural marketplace Corvid Consulting has extensive contacts with key editorial figures, many of them personal acquaintances, and Richard Lisney is well know within the industry as a whole. Being specialists we also understand your needs and this, combined with our contacts can help to ensure that any of our clients have the best chance of gaining column inches for news stories.

A vital area for all companies to consider - particularly for those involved in country sports and activities - is dealing with and countering negative or pejorative press coverage. Corvid Consulting can ensure that this is done effectively and professionally.

Branding
Your brand can be a company's most valuable asset - and often the most under-utilised.

Corvid Consulting can help to unlock the 'image capital' inherent in all brands; help create the right brand for a new company or product, or breathe new life into a neglected brand.

As with so many aspects of marketing it can be easy to get right, but oh-so-much easier to get wrong. With our help you can ensure it's the former.

Advertising
Many people think advertising is a 'Black Art'. It isn't. With a little bit of thought and attention to detail any company can produce adverts that build awareness and generate sales.

What has got more complicated are the different ways your message can reach your customers: Modern marketers have a bewildering range of options available to them - deciding which ones are best for you and creating the message that will best achieve your objectives is where Corvid Consulting comes in.

So many businesses can be let down by sloppy or ill thought out advertising creative. Corvid Consulting will advise on creative to compliment the brand and its selling environment and ensure that the accompanying copy communicates your message in the most effective way.

Media Planning/Buying
With the increasing fragmentation of the media marketplace it is essential that companies with limited advertising resources extract the maximum benefit from them.

Having created the right copy, Corvid Consulting can ensure that it is placed in the right place at the right time - and at the right price. We have spent many years on both sides of the media fence - both buying and selling. By allowing Corvid Consulting to negotiate on your behalf you can take advantage of our collective buying power plus the 'Degree of Separation' between buyer and seller gives you the upper hand in achieving preferential rates.

Copy Writing
Whether for a website, an advert, or a brochure, getting the copy right can be the difference between success and failure for a project. We regularly tear our corporate hair out when we see a good idea or inventive creative marred by ill thought out or sloppy copy.

Corvid Consulting can put into words the message in your head or, if you feel the urge to get creative yourself, we can offer a subbing or proofing service (we are full members of the Pedants' Society and like nothing more than hunting rogue apostrophes!).

Media Production Consultancy
If your are a production company tasked with making a film, TV programme or advert that features country sports then you need to talk to Corvid Consulting.

We can offer guidance on locations and scripts to ensure that any portrayal is accurate and we can even, on occasions, provide the correct props; failing that we can help the props department source the right kit. We also don't go all soppy when we meet film stars…..

Market Analysis
Trends, by their very nature, are constantly changing. Customers buying habits, wants, and needs are ever shifting. By using research tools such as Target Group Index and National Readership Survey, Corvid Consulting can help identify market trends and help companies react quickly to them. We can also help you to identify your target audience, create new databases or clean up existing ones to maximize your direct mail returns.

Customer Loyalty
The old adage that it is easier to retain a customer than it is to find a new one has never been truer. Many companies now recognise the importance of good CRM (Customer Relationship Marketing); in an increasingly competitive marketplace it is vital that customer retention is maximised. Corvid Consulting many years experience in this field and can advise on and implement customer loyalty programmes ranging from simple staff sales training through to personalised mailshots and full-blown customer magazines.

Event Planning
Organising events such as shows and trade fairs can take up a lot of valuable time, particularly for smaller companies. Corvid Consulting's team is experienced in arranging everything from entire shows - such as the Sportfish Flyfishing Show - through to product launches, open evenings, and client days. We ensure events run as smoothly and as profitably as possible.